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| NOVEMBER 1999 | FORD GUM NOVELTY BUBBLE
GUMS NOW AVAILABLE AKRON, NY Ford Gum & Machine Company, Inc., leading manufacturer and distributor of premium gum and confectionery products has introduced a power wing and a floor display for its fast selling line of novelty bubble gums. According to the company, Lunchmeat, Wallet and YOWSER!! Bubble Gums are now available in pre-pack shippers that allow you to display the product as a power wing for counter or shelf use or by attaching the included floor base for high visibility floor displays. The power wing measures 23" x 13 1/2" x 3 1/4" and when used with the floor base takes up less than one square foot of space. "Ford Gum offers a line of novelty bubble gum products meant to generate impulse sales for the highly lucrative kids market," says Steve Gold, Fords Senior V.P. Sales & Marketing. "With kids today spending $50 billion annually for gum and candy and influencing another $200 billion in adult sales, our novelty gums gives retailers and kids great taste, great value and packaging that will keep product moving whether on shelf, countertop or floor display." "Packaging for the novelty line is specifically designed to make shopping easy for kids and parents," adds Gold. "The colorful power wings deliver high visibility and impulse sales while conserving space. The novelty bubble gum category is ideal for convenience stores, groceries, gas marts and drug outlets." Lunchmeat Gums feature Bologna packs that contains seven pieces of Bologna shaped gum and Hot Dog packs that features eight pieces of hot dog shaped gum. Lunchmeat is packed 88 count of assorted Bologna and Hot Dog Bubble Gum. Wallet Bubble Gum includes a water-resistant zipper wallet with three $100 bubble gum bills, plus a charge card, cash card, license and a blank check. Its shipped 90 count wallets per display.. Yowser!! large size gumballs is packaged in 12-ball cello tubes and gives you more gumballs, weight and value than any competitive gum. Each tube contains a delicious assortment of cherry, apple, lemon, grape, orange and blue raspberry large size gumballs packed two of each flavor per tube. The full color gravity-fed display box holds 96, 12-ball cello tubes. For more information on any Ford Gum products, contact Ford Gum & Machine Company, Inc., Sales & Marketing offices at 50 Lakeview Parkway Suite 129, Vernon Hills, IL 60061. Phone: 847-573-0800. Fax: 847-573-0833. e-mail: sales@fordgum.com |
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