NEWS RELEASE

   
MARCH 2000


  

FORD XTREME INKS DISTRIBUTION DEAL
WITH PEELU USA
FOR HEALTH MARKET

AKRON, NY — Ford Xtreme, the health products division of Ford Gum & Machine Company, Inc., has entered into an exclusive national distribution deal covering the natural foods market for its line of health gums with Peelu USA. Peelu USA is a leading national brand health food company that for over twenty years has sold natural oral care products containing non-abrasive Peelu plant fiber and resins to health food retailers across the U.S. According to a Ford Xtreme spokesperson, Ford Xtreme Xylitol and Vitamin-C Gums will be the initial products distributed. Ford Gum is licensed by the FDA to administer controlled substances on gum including gum with vitamin supplements, oral hygiene ingredients, weight loss products, anti-smoking agents, motion sickness, etc.

"Peelu USA as a provider of natural oral care products and Ford Xtreme as a manufacturer of health-oriented gums are a perfect fit," explains Steve Gold, Ford’s Senior V.P. Sales & Marketing. "Ford Xtreme’s lineup of health-oriented gums such as Xylitol and Vitamin C Gum is a logical extension of Peelu’s product line."

"Peelu USA is very pleased to work with Ford Gum & Machine Co., to promote, advertise and sell Ford Xtreme Xylitol Gum products, says Bill Hansen, Executive Vice President, Peelu USA. "We welcome the opportunity to help bring the benefits of Xylitol gum to the health food industry."

Ford Xtreme Xylitol Gum is available in three flavors, Peppermint, Spearmint and Cinnamon. All are sugarfree, have no artificial flavors or colors, and are predominantly sweetened Xylitol, a natural sweetener, which has been endorsed by six European Dental Organizations for it’s dental benefits. Each consumer unit is individually sealed in a blister pack for freshness.

Ford Xtreme Vitamin - C Gum is sugarfree, has no artificial colors or flavors and contains 60mg of Vitamin - C per ball, which is 100% of the USRDA requirement. The gum is individually wrapped.

Peelu products hold a United States patent for the processing and use of Peelu plant fiber and resins in oral care products. The fibers and extracts of the Peelu tree have been used for centuries in Asia, Africa and the Middle East. Peelu products include non-abrasive toothpaste, a sugarless dental gum, an all-natural oral rinse, dental fibers, and a Xylitol-sweetened chewing brush, among others. The products are sold throughout the U.S., Canada, and international markets.

For more information on Peelu USA, contact: Bill Hansen, Peelu USA, 1330 39th St. NW, Box 2803, Fargo, ND 58108. Phone: 800-457-3358. Fax: 800-987-3358. e-mail: bhansen@peelu.com. For more information on Ford Gum, contact Ford Gum & Machine Company, Inc., Sales & Marketing offices at 50 Lakeview Parkway Suite 129, Vernon Hills, IL 60061. Phone: 847-573-0800. Fax: 847-573-0833. Web site: www.fordgum.com. e-mail: sales@fordgum.com


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